• Kirsty McGilley - BFS

Why the flower industry are seeing price increases since the pandemic and Brexit...

The floristry industry has seen a rise in fresh cut flower and plant prices since the beginning of the pandemic and with added effect from BREXIT.

As an industry of perishable goods we often see margins rise and fall throughout the seasons, but here’s a little more to why we are seeing such price variations.

During lockdown we stopped buying cut flowers, sending ripple effects along global supply chains and impacting millions of livelihoods. As borders shut the flower growers fast lost their means to dispatch crops across the world and therefore lost crops in their thousands meaning months of hard work and energy/man power ending up in the compost bin.

As the Covid-19 pandemic took hold in March 2020 and the world went into lockdown, florists closed their doors, while shoppers prioritised rice over roses and beans over begonias. As a result, the EU cut flower market lost €1bn (£900m/$1.2bn) in the first six weeks of lockdown, according to Union Fleurs, the international flower trade association.

Few in the industry were spared the impacts, from farm workers in Africa to top florists in London and everyone in between!

With no weddings or events allowed to take place this also took a huge effect on the amount of flowers needed globally.

Friday 13th March 2020 the Dutch auctions collapsed as the world ground to a holt under restrictions. The Dutch Auctions see the sale of 40% of the worlds fresh cut flower stock so you can imagine the wastage as the demand for flowers quickly stopped with florists shut and no events allowed to continue along with hospitality closing down.

The loss of sales was so serious in some countries that the Fairtrade Foundation described the unfolding situation in Kenya – which supplies one-third of all roses sold in the EU – as a “humanitarian crisis”. Kenya’s 100,000 flower farm workers are generally paid low wages and therefore vulnerable to sudden losses of income, says Anna Barker, senior supply chain and programme manager for flowers at the Fairtrade Foundation.

With the impact on our industry being so hard hitting as things have started to open up and resume normality growers have had to increase prices to reap back some of the losses from 2020!

Our next industry hit has been Brexit with new importation fees, and regulations we see less Dutch imports meaning minimum stem counts and prices have increase around 40% in the last year.

We have been so fortunate that we were able to adapt quickly as a business offering DIY kits to do from home

( visit our online store here )

Our lovely loyal customers kept us busy sending contactless gift bouquets to spread love and cheer to loved ones they weren’t able to see and we were over joyed to be part of the spreading of kindness in a difficult time.

Valentines Day and Mothers Day 2021 had florist reporting being busier then ever with shops and restaurants being shut sending flowers was the perfect way to say “I love you”

As a business we were extremely fortunate to survive the pandemic and even gained new customers along the way!

We are forever grateful for your continued support!!

The Team at The Flower Mill and Bedfordshire Flower School

8 views0 comments

Recent Posts

See All